From：Serve (Xiamen) New Energy Co., Ltd. Release time：2019-02-21
Overview：Recently, the State Council has issued the "Eight Articles of the State" to support the photovoltaic industry, and the following rules may be followed by the pricing of photovoltaic power stations in different regions, the start of pilot projects in demonstration zones, and grid support for the development of the photovoltaic industry.
Recently, the State Council has issued the "Eight Articles of the State" to support the photovoltaic industry, and the following rules may be followed by the pricing of photovoltaic power stations in different regions, the start of pilot projects in demonstration zones, and grid support for the development of the photovoltaic industry.
The implementation of these policies, whether happy or sad for photovoltaic enterprises? A senior executive of a solar energy enterprise in Jiangsu said that enterprises can not rely entirely on policy, and policy is not the best means to drive the market.
In his view, one example to draw lessons from is the rise and fall of German photovoltaic companies in the past 10 years.
In 2004, when Germany announced the introduction of the "FIT" tariff subsidy policy, the European and global photovoltaic market opened its doors and the industry flourished. In this round of market development, some German enterprises became 10 billion stars in a short period of time, but at the same time, there were also pioneers like Suntech Power that suddenly collapsed.
Now, the German enterprises have been completely defeated. In the bloody storm, most of them have gone bankrupt or are on the verge of bankruptcy. It is because of the lack of support that individual German enterprises initiate the "double-reaction" investigation of Chinese companies. One of the reasons for their inability is that when the "FIT" policy began to shrink and the government support suddenly weakened, the enterprise's own hematopoietic function was lost, and the past glory was gone forever.
On the contrary, although there are victims in the Chinese market, some enterprises still survive in the market relying on government endorsement and a large amount of borrowing. In this summer, more and more support policies will flock, and the domestic photovoltaic industry will probably reappear a good prospect. However, it can not be ignored that the overall capacity of photovoltaic in China is still very large (about 30GW), the fact that supply exceeds demand is in sight; some companies are still at the edge of loss, but through policy remedies may still be "resurrected", and inferior products may continue to flood the market.
An internal management of Atlas said, "Although the policy already exists, Chinese enterprises can also be beneficiaries, but if they do not have excellent technology, sales team and reasonable cost control ability, when the policy fails again, they will also be shot dead on the beach." He said that Chinese enterprises do not lack an understanding of policies, but rather a team that understands policies, grasps opportunities and has a strong fighting capacity of its own. For example, when the Chinese and German markets are very depressed, some domestic companies with technological advantages and strong channels can go through Japan and gain a lot of market share. On the whole, they can still maintain good sales volume and stable profit margin.
He believes that for a package of policies, it is happy to see its success; but in the future strategy formulation, the existing sales, procurement, logistics and production R&D and many other aspects, it still depends on the ability of the enterprise itself to make accurate judgments and bold attempts.
About Serve Energy
Serve (Xiamen) New Energy Co., Ltd. is a Chinese manufacturer of low ballasted aluminum PV mounting system with independent intellectual property rights. Serve Energy specializes in the research and development, production, sales and services of solar products, such as wholesale ballasted solar racking from China, steel ground solar structure from China, wholesale iron solar structure from China, PV mounting made in China.